Case study · Extensions & renovations
Keyline Construction
A North Wales extensions and renovations firm, with a website that feels as considered as the homes they build.

- Client
- Keyline Construction
- Sector
- Extensions & renovations
- Location
- North Wales
- Website
- Visit the live site
The brief
What they needed.
Keyline design, plan and build extensions, full renovations and loft conversions, handling the drawings, planning and structural work themselves. They needed a website that put them at the top end of the market and looked nothing like a typical builder's site.
It had to show real finished homes, explain that one team handles everything from the first drawing to the handover, and let them add every new project themselves.
What we built
The details.
- 01
Drawn, then built
An architectural drawing sketches itself on screen, then gives way to the finished home, telling the whole Keyline story in one moment.
- 02
Drawings that turn into photos
As you scroll, each service starts as a line drawing and wipes across to a photo of the real finished work.
- 03
Full-screen gallery
Their best rooms take over the whole screen, so the quality of the finish speaks for itself.
- 04
Project stories
Each project has its own page, from before photos and the build itself through to the finished home.
- 05
Staff area
A private login where the team adds a project, uploads before, during and finished photos from their phone, and puts it live.
- 06
Built to book
A clear four-step process and a free consultation on every page, so the next step is always obvious.
Start a project
Have a business
worth showing off?
Tell me what the business does and what you want from the website. We can take it from there.
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